X ADS AGENCY

Campaigns that drive real-time impact.

Advanced X Ads management for B2B, tech, and e-commerce brands. We connect you with the most engaged audiences to drive measurable and profitable growth.

What We Do Book a Call

Built for businesses investing $10K+
in monthly media - scaled up to $4M+/month

Website Clicks

045%

Website Conversions

035%

THE BASICS

What is X Ads?

X (formerly Twitter) is the world's leading platform for real-time conversations, news, and trends. The audience on X is highly engaged, educated, and influential, making it an ideal environment for brands looking to reach premium users.

Unlike other social networks, users on X are in a discovery mindset. They are actively seeking new ideas and are more open to interacting with new technologies, B2B services, financial products, and innovative e-commerce brands.

Generating a positive Return on Investment (ROI) on X requires a precise strategy. Profitable campaigns demand advanced audience targeting, scroll-stopping creative, and a measurement infrastructure that ensures your budget is spent on conversions, not just likes.

Where Your Ads Appear Across X:

Timeline (Feed)Text, image, or video ads that blend naturally into the user's main feed.

Search ResultsAds appearing at the top of search results when users look for relevant keywords or hashtags.

RepliesHigh-visibility placements within popular conversation threads to capture focused attention.

Explore TabPlacements in content discovery areas to maximize reach among users looking for trends and news.

CAMPAIGN TYPES

X Advertising Services

Website Conversions

Driving relevant traffic to your site to increase e-commerce purchases or high-value actions.

Lead Generation

Collecting details from high-quality prospects, with a strong focus on B2B, finance, and professional services.

App Installs

Targeted campaigns to increase downloads and active users for iOS and Android applications.

Engagement Campaigns

Encouraging conversations, retweets, and interactions around your brand launches or industry events.

Remarketing Campaigns

Retargeting users who visited your website or interacted with your profile to guide them back to conversion.

Video Views

Distributing short-form video content to maximize brand awareness and build custom retargeting audiences.

ADVANTAGES

Advantages of Advertising on X

Follower Lookalikes: Display ads directly to users who behave similarly to the followers of your competitors or industry influencers.

Real-Time Keyword Targeting: Reach users based on the exact words and phrases they are searching for or posting about right now.

Premium Audience: Gain access to decision-makers, journalists, entrepreneurs, and tech professionals who are hard to reach elsewhere.

Event & Trend Integration: Capitalize on live events, industry conferences, and trending news to launch highly relevant campaigns.

High Video Engagement: A fast-paced environment that rewards short, impactful video content that drives immediate action.

Competitive Pricing: Often offers a lower Cost Per Mille (CPM) compared to other B2B-focused platforms like LinkedIn.

COST

What Does X Advertising Cost?

Advertising on X operates on an auction-based model tied to your specific campaign objective. You only pay for the action you define as your goal, whether that is a click, an impression, or an engagement.

Cost Per Click (CPC): Prices vary based on competition. Niche B2B audiences will cost more, while broader consumer campaigns benefit from cheaper clicks.

Cost Per Mille (CPM): Heavily influenced by ad quality. The X algorithm rewards highly engaging ads with significantly cheaper distribution costs.

Cost Per Acquisition (CPA): The most critical metric for profitability. It is determined by the precision of your targeting and the conversion rate of your landing page.

Without professional management, it is easy to waste budget on vanity metrics that do not generate revenue. Reaching true profitability requires rigorous audience filtering, immediate creative hooks, and precise conversion tracking.

FACTORS AFFECTING COST

Targeting method (Keywords vs. Lookalikes)

Creative quality and Click-Through Rate (CTR)

Market competition for the specific audience

WHY PUBLICO

Why choose PUBLICO as your X Ads agency

We do not just launch promoted posts. We build performance-driven advertising systems designed to turn attention on X into qualified leads and measurable revenue for your business.

Our team brings over 15 years of experience managing large media budgets. We know how to navigate the X algorithm, identify the audiences that actually convert, and cut campaigns that only generate noise without profit.

Transparency is our core value. We provide clear reporting that shows the complete picture: how much you spent, how many leads or sales were generated, and your exact Return on Ad Spend (ROAS).

Book a Call

PUBLICO team reviewing a X / Twitter Ads account together

Uncompromising Measurement

Precise configuration of the X Pixel to track conversions, prevent data loss, and connect with GA4.

TrackingX Pixel

Advanced Targeting

Strategic use of competitor follower audiences and real-time keywords to reach highly relevant prospects.

Advanced Targeting

Optimization for Profit

Our focus is strictly on your target Customer Acquisition Cost (CPA) and ROI, not empty engagement metrics.

ProfitROAS

Complex Industry Expertise

Proven success promoting B2B, tech, finance, and app companies that require deep business understanding.

B2BTechApps

Action-Driven Creative

Developing platform-native copywriting and video that captures attention and forces users to click.

CreativeCopywriting

Senior-Led Management

Your campaigns are managed entirely by senior media buyers, never handed off to junior staff.

Senior-LedExpertise

Brands That
Trust Us

Client Testimonials

Ron Angle

CMO – Centarix

Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.

James Purnell

CEO at Hunter & Companion GmbH

Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.

Avi Levy

CEO – Gambit Insurance

Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.

Daniel Agmon

Producer, Writer, PR

Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.

Stefan Bielau

Managing Director

Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!

Dikla Versano

Founder – Clinical Trial Phase

Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.

Stuart Shaul

VP of Growth Marketing – Gigsky

Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.

FAQ

Frequently asked questions.

Targeting, strategy, measurement, and budgets - the questions we get most from advertisers before launching on X.

To start, you need an active X account and an Ads Manager setup. We strongly recommend contacting us before connecting your systems so we can configure your account correctly and prevent billing issues or blocks.

Absolutely. The platform attracts an educated and highly engaged audience, making it incredibly effective for tech, cybersecurity, SaaS, and financial companies.

For B2B, both platforms are excellent but serve different purposes. LinkedIn is best for exact job title targeting, while X excels at targeting interests and real-time conversations, often at a lower Cost Per Click.

This is one of the platform's strongest features. We can input the handles of competitors, industry leaders, or media outlets, and the system will show ads to users whose behavior matches their followers.

Video performs exceptionally well and drives high engagement, but sharp text ads and strong images also deliver great results. We test all formats to identify what generates the cheapest conversions for you.

We specialize in working with brands that have a starting monthly media budget of $10,000+. This budget allows the algorithm to gather enough data to optimize effectively and scale.

We implement the X Pixel on your website and define precise conversion events. For mobile apps, we connect your campaigns to your Mobile Measurement Partner (MMP) to ensure every install is accurately attributed.

While clicks and impressions happen immediately, the system requires a learning phase. It typically takes a few weeks to gather conversion data, refine the creative, and stabilize a profitable Cost Per Acquisition (CPA).

We use a transparent monthly management fee model based on media volume and campaign complexity. We align on the exact model after understanding your business goals and infrastructure.

You do. We operate with complete transparency and only request agency access to your account. All data, audiences, and historical performance remain entirely yours.

Ready to Grow Your Business with X Ads?

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Campaigns that drive real-time impact.

What is X Ads?

Where Your Ads Appear Across X:

X Advertising Services

Website Conversions

Lead Generation

App Installs

Engagement Campaigns

Remarketing Campaigns

Video Views

Advantages of Advertising on X

What Does X Advertising Cost?

Why choose PUBLICO as your X Ads agency

Uncompromising Measurement

Advanced Targeting

Optimization for Profit

Complex Industry Expertise

Action-Driven Creative

Senior-Led Management

Brands That Trust Us

Client Testimonials

Frequently asked questions.

Ready to Grow Your Business with X Ads?

Brands That
Trust Us