GA4 AUDIT & TRACKING

Stop guessing. Start trusting your data.

Bad data leads to bad marketing decisions. We audit your Google Analytics 4 setup, fix tracking errors, and ensure every conversion is measured accurately so you can scale with confidence.

What We Do Book a Call

Accurate data is the foundation of profitable marketing.

Most GA4 accounts have hidden errors - double-counted conversions, missing revenue, or broken traffic sources. You cannot scale campaigns or calculate your true ROI if you do not trust the numbers. Our audit identifies the gaps in your tracking and provides a clear roadmap to fix them.

Verified Tracking

Ensure GA4 conversions match your CRM and sales data.

Traffic Attribution

Know exactly which campaigns and channels drive revenue.

Web & Apps

GA4, GTM, and Firebase measured together

Clean Data

Remove spam, internal traffic, and duplicate counts from your reports.

What We Audit

A complete diagnostic of your tracking setup.

We look under the hood of your GA4 and Google Tag Manager accounts to find out why your data is not matching your reality.

Deep GA4 Account Audit

A structured review of properties, streams, events, filters, and integrations, delivered with a prioritized list of fixes.

Conversion & Ecommerce Tracking

A clean GTM container carrying the full ecommerce flow with correct revenue, tax, and transaction IDs.

Ad Platform Connections

Google Ads, Meta, TikTok, LinkedIn, and other major platforms connected with conversions matching GA4 and your CRM.

App Measurement

Firebase and GA4 aligned with your measurement partner so installs and revenue are counted consistently across app and web.

Affiliate & Tracker Measurement

Full tracking across affiliate networks like impact.com and Voluum so each commission is recorded accurately.

Privacy & Data Retention

We verify that your setup is compliant with Google Consent Mode and that data retention settings are configured to keep your history.

What We Connect

One measurement layer under every platform.

Your analytics should agree with your ad platforms, your affiliate networks and trackers, and your CRM. We connect them so the same conversion is counted once, and credited to the right source.

Measurement

Ad platforms

Affiliate networks & trackers

impact.com

Awin

Partnerize

Rakuten Advertising

Voluum

RedTrack

Everflow

TUNE

CRM & app attribution

How We Work

A structured process to clean your data.

We do not just hand you a list of technical errors. We diagnose the problems, create an action plan, and implement the fixes.

01 - ACCESS

Access & Discovery.

We get access to your GA4, Google Tag Manager, and website platform to understand your current setup and business goals.

02 - DIAGNOSE

Diagnose.

We perform a comprehensive technical review of your tags, triggers, and data streams to find discrepancies and broken code.

03 - REPORTING

Reporting.

You receive a clear, plain-English report detailing what is broken, how it impacts your business, and exactly how to fix it.

04 - IMPLEMENTATION

Implementation.

Our tracking experts fix the errors in Google Tag Manager, adjust the settings inside GA4, and update your data layer if needed.

05 - QA & TESTING

QA & Testing.

We simulate user journeys, form fills, and purchases on a live environment to verify that the new tracking works flawlessly.

06 - HANDOFF

Handoff.

We walk your team through the clean setup, explain the changes, and build custom reports so you can monitor performance easily.

Our Advantages

Why companies trust PUBLICO with their data.

We approach analytics from a marketing perspective. We care about tracking the metrics that actually impact your bottom line.

GA4 conversion events feeding signals back to Google Ads, Meta, TikTok and affiliate networks

Marketers, Not Just Analysts

We know how ad platforms use this data. We set up GA4 to feed the right signals back to Google Ads, Meta, and all your other paid channels and affiliate networks, improving your campaign optimization and lowering your acquisition costs.

Traffic sources mapped into a funnel showing which channels convert and which bring no sales

A Full Map of Where Traffic Comes From

We clean up channel grouping, UTM rules, referral exclusions, cross-domain tracking, and internal traffic. You can clearly see which sources bring visitors, which of them convert, and which only look good in a report.

No Duplicates, Revenue That Matches the Books

Double-firing tags and duplicate transactions inflate results and mislead budgets. We trace every purchase end-to-end, reconcile GA4 revenue with your store and CRM, and handle refunds so each sale is counted once, everywhere.

Maximum Data Within the Rules

Privacy rules limit what you may collect, but a poor setup loses more than it needs to. We configure consent, modeling, and server-side options so you keep as much accurate data as your framework allows, working alongside your legal advisors.

Brands That
Trust Us

Client Testimonials

James Purnell

CEO at Hunter & Companion GmbH

Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.

Dikla Versano

Founder – Clinical Trial Phase

Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.

Daniel Agmon

Producer, Writer, PR

Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.

Ron Angle

CMO – Centarix

Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.

Stefan Bielau

Managing Director

Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!

Avi Levy

CEO – Gambit Insurance

Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.

Stuart Shaul

VP of Growth Marketing – Gigsky

Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.

FAQ

Frequently asked questions.

Common questions we get from business owners about GA4 audits, tracking issues, and data accuracy.

Consent Mode is Google's framework that tells your tags and ad platforms whether a visitor accepted or declined measurement. If you show a consent banner or run Google Ads, yes, you need it. We configure your consent banner and Google's Consent Mode so tags respect user choices, and set up modeling and enhanced conversions where they fit. Your legal or privacy advisor decides what is required for your markets; our job is to implement it correctly and keep as much usable data as the rules allow.

Yes. Server-side tagging can improve data quality and control in some setups, and BigQuery export gives you raw data for deeper analysis. We recommend and build them only when your volumes, budget and goals justify them, not as a default.

We set up the linker between your domains, add the right referral exclusions, and check that the client ID carries over from one domain to the next. Then we test a real journey end to end, so a visit that starts on one domain and converts on another is counted once, with the source that actually brought it.

Yes. You can choose to have your own developers implement the fixes based on our detailed report, or our tracking team can implement and test everything for you.

Yes, we highly recommend it. GTM makes it much easier to manage tracking codes, custom events, and third-party marketing pixels without needing to edit your website's code every time.

Yes. We build a clean container with a documented naming convention, a structured data layer, and tags, triggers and variables that follow your tracking plan. Everything is documented, so your team or the next agency can make changes later without breaking what already works.

This usually happens due to missing UTM parameters, broken cross-domain tracking, or incorrect Consent Mode configurations. Our audit identifies the root cause and fixes it.

Yes. We use GA4 with Google Tag Manager for the web and Firebase for apps, and align them with your measurement partner so users and events are consistent across both. See our MMP setup and data audit service for the attribution side of apps.

Ready to trust your data?

Fill in the form and we'll get back to you shortly