MICROSOFT ADS AGENCY

Search campaigns that reach beyond Google.

Microsoft Advertising (Bing Ads) management for search and shopping campaigns on Bing, Yahoo, DuckDuckGo and Copilot - built as a profitable second search channel next to Google.

What We Do Book a Call

Website Clicks

045%

Website Conversions

035%

THE BASICS

What is Microsoft Advertising?

Microsoft Advertising is Microsoft's search ad platform. Your ads appear on Bing, on partner search engines such as Yahoo and DuckDuckGo, and in Microsoft Copilot answers.

It reaches people who don't search on Google - mostly through Bing, the default search engine in Windows and the Edge browser. Most of the traffic comes from desktop.

Fewer advertisers compete in the auction, so clicks are often cheaper than on Google. Search volume is lower, so it works best next to Google, not instead of it.

Microsoft Advertising search results with Bing, Yahoo and AOL, and a lower CPC comparison

Where Your Ads Appear Across the Microsoft Network:

Bing SearchText ads at the top of Bing results, for people searching for what you sell.

Search Partners (Yahoo, DuckDuckGo, AOL)Extra reach on search engines that show Microsoft's ads. We monitor partner traffic closely and exclude sites that send low-quality clicks.

Microsoft CopilotAds that appear below Copilot's answers when the conversation is relevant.

Microsoft ShoppingProduct listings with image and price, shown in Bing results.

CAMPAIGN TYPES

Microsoft Advertising Services

Search Ads

Text campaigns on keywords that show clear purchase intent.

Shopping Ads

Product catalog campaigns for e-commerce stores, using your existing Google Merchant Center feed.

Performance Max

Automated campaigns across Microsoft's search and audience placements, driven by your goals and creative assets.

LinkedIn Profile Targeting

Bid adjustments by company, industry and job function, based on LinkedIn data.

Remarketing (RLSA)

Search and audience ads for people who have already visited your website.

App Install Campaigns

Targeted ads designed to drive mobile and desktop application downloads.

ADVANTAGES

Advantages of Advertising on Bing

Lower Competition & Costs: Fewer advertisers bid, so clicks are often cheaper than for the same keywords on Google.

Fast Launch: Import your Google campaigns and go live within days.

Ads in Copilot: Your campaigns can also appear in Microsoft Copilot answers.

New Customers: Reach people who search on Bing, Yahoo or DuckDuckGo and never see your Google ads.

Desktop Traffic: Most searches come from desktop - a good fit for businesses whose customers buy or fill out forms on a computer.

Less Crowded Results: Fewer competing ads mean you can reach top positions with lower bids.

COST

What Does Microsoft Advertising Cost?

Microsoft Advertising uses a pay-per-click auction, like Google Ads. Because fewer advertisers compete, clicks are often cheaper than on Google for the same keywords - but search volume is lower too.

Cost Per Click (CPC): Depends on your industry and competition, and is usually lower than on Google.

Traffic Quality: Some partner sites and audience placements send low-quality clicks. Excluding them is often what separates a profitable account from a wasteful one.

Cost Per Acquisition (CPA): The metric that matters. We judge the channel by cost per lead or sale, not by cheap clicks.

Microsoft Advertising works best as an addition to Google, not a replacement. We manage it as a separate channel, with its own bids, negative keywords and exclusions, so every click has a real chance to convert.

FACTORS AFFECTING COST

Industry keyword competition

Ad relevance and CTR

Landing page conversion rate

WHY PUBLICO

Why choose PUBLICO for Microsoft Ads

We bring over 15 years of search marketing experience. We don't just copy your Google account into Microsoft - we adjust bids, keywords and match types to Microsoft's auction and manage it as a separate channel.

We keep your traffic clean. We focus budgets on search, review publisher reports regularly, and exclude sites and placements that send low-quality clicks

Our approach is completely transparent and data-driven. Every budget decision is backed by conversion tracking connected to GA4 and your CRM.

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PUBLICO team reviewing a Microsoft Advertising account together

Large Budget Scale

Proven experience managing significant ad spend and expanding brand market share into new search territories.

ScaleExpertise

Traffic Quality Control

Regular publisher-report reviews and exclusions for partner sites and placements that don't convert.

QualityExclusions

Technical Measurement

Precise setup of the Universal Event Tracking (UET) tag and integration with CRM systems and GA4.

TrackingCRM

Profit Optimization

Directing budget exclusively toward the keywords that generate the highest Return on Ad Spend (ROAS).

ProfitROAS

Cross-Channel Strategy

Running Bing alongside Google, sharing what works and keeping separate bids for each auction.

Cross-ChannelSEO

Senior-Led Execution

Your accounts are managed directly by veteran search marketing experts.

Senior-Led

Brands That
Trust Us

Client Testimonials

Stefan Bielau

Managing Director

Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!

Dikla Versano

Founder – Clinical Trial Phase

Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.

Daniel Agmon

Producer, Writer, PR

Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.

Stuart Shaul

VP of Growth Marketing – Gigsky

Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.

Avi Levy

CEO – Gambit Insurance

Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.

Ron Angle

CMO – Centarix

Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.

James Purnell

CEO at Hunter & Companion GmbH

Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.

FAQ

Frequently asked questions.

Targeting, campaign imports, measurement, and budgets - the questions we get most from advertisers before launching on Microsoft Advertising.

Bing, Yahoo and DuckDuckGo users are people your Google ads don't reach. Clicks are often cheaper, so it's a way to add customers without raising your Google bids.

You can technically import them, but a blind "copy-paste" usually wastes budget. Bids, keywords, and match types must be adjusted to fit the specific auction dynamics of the Microsoft network.

It fits businesses that already get results from Google Ads and want more volume. Since search volume is lower, it rarely works as a sole channel.

Mainly people who use Windows and the Edge browser with their default settings, plus Yahoo and DuckDuckGo users. Most of the traffic comes from desktop.

We implement the Universal Event Tracking (UET) tag on your website to track forms, purchases, and leads, and connect the data to GA4 and your CRM.

We specialize in working with clients investing $10,000 or more in total monthly media spend

Yes. Shopping campaigns show your products with image and price in Bing results, and you can use your existing Google Merchant Center feed.

We work on a renewable monthly retainer, based on the scope of activity, the services required and your monthly ad budget. After reviewing the work methods and tools that suit you, we will price an accurate and effective advertising package.

You are the sole owner. We require only agency access to manage the campaigns. All account history, audiences, and keyword data remain entirely yours.

Ready to Grow Your Business with Microsoft Ads?

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