NATIVE ADVERTISING AGENCY

Reach new audiences with native ads.

Taboola and Outbrain combine editorial credibility with paid media measurability, driving scalable leads, sales, and brand growth across premium publishers.

What We Do Book a Call

Built for businesses investing $10K+
in monthly media - scaled up to $4M+/month

Website Clicks

045%

Website Conversions

035%

THE BASICS

What are Taboola and Outbrain Ads?

Taboola and Outbrain are the world's leading native advertising platforms. They power content discovery across premium publishers, news websites, and digital magazines.

Native advertising works differently than search or social media. Ads appear naturally within editorial content, reaching users when they are in "discovery mode" and open to consuming new information, articles, and products.

This makes native ads the perfect intersection of PR and performance. Users engage with content first, building brand trust, and then convert through structured funnels designed to drive measurable business outcomes.

Where Your Ads Appear Across the Open Web:

Article PagesSponsored content recommendations appearing directly below or alongside premium editorial articles.

News FeedsNative placements integrated seamlessly into the homepage feeds of major global and local publishers.

Mobile AppsHigh-visibility ad units within the native applications of top-tier news outlets.

NewslettersTargeted placements within subscriber-based email newsletters from trusted media brands.

CAMPAIGN TYPES

Native Advertising Services

Sales & Ecommerce Campaigns

Increasing sales and e-commerce revenue through advanced targeting and high-intent native traffic.

Lead Generation

Generating high-quality leads using dedicated landing pages, advertorials, and conversion-focused funnels.

App Promotion Campaigns

Driving app downloads and acquiring new, engaged users for iOS and Android applications.

Remarketing Campaigns

Retargeting your website visitors across premium publisher sites to keep your brand top-of-mind and complete the purchase.

Web Development & Content

Developing compelling advertorials, PR articles, and landing pages engineered specifically to convert native traffic.

Analytics & Integration

Implementing accurate tracking, analytics, and automation to connect native campaign data with your company's CRM and systems.

APPROACH & ADVANTAGES

The Advantages of Native Advertising

The Missing Channel: Unlock new inventory and tap into untapped demand that cannot be reached on saturated search and social platforms.

Editorial Credibility: Ads borrow trust from the premium publishers they appear on, creating a stronger initial connection with the user.

Global Scale: Access a massive, worldwide inventory of news and magazine websites to scale campaigns locally or internationally.

Advanced Contextual Targeting: Filter audiences by geographic location, language, specific page topics, and device type.

Lower Traffic Costs: Native advertising often provides high volumes of unique visitors at a lower Cost Per Click (CPC) compared to traditional networks.

Performance & ROAS: Modern native platforms offer advanced bidding algorithms optimized for traffic, sales, and tangible revenue.

COST

What Does Native Advertising Cost?

Taboola and Outbrain operate on a Cost Per Click (CPC) model. You pay when a user clicks on your content recommendation. Costs vary based on the publisher network, geographic targeting, and device.

Cost Per Click (CPC): Native CPCs are often lower than Search and Social, typically ranging from $0.20 to $1.50 depending on the market and competition.

Content Testing Costs: Native advertising requires testing multiple headlines and thumbnail images to achieve a high Click-Through Rate (CTR), which lowers your overall costs.

Cost Per Acquisition (CPA): Determined by the quality of your advertorial or landing page. Since traffic intent is lower than Search, the landing page must work harder to convert visitors.

Success on Taboola and Outbrain requires a strong content funnel. Sending native traffic directly to a standard product page often wastes budget. Profitability requires compelling advertorials, rigorous headline testing, and advanced tracking to optimize for actual revenue.

FACTORS AFFECTING COST

Headline and thumbnail Click-Through Rate (CTR)

Geographic market and device targeting

Landing page conversion rate (Advertorials vs. Direct)

WHY PUBLICO

Why choose PUBLICO for Taboola & Outbrain

We bring 15+ years of paid media experience, managing native advertising campaigns across local and global markets with a strict focus on scalable growth and measurable ROI.

We understand that native traffic requires a different approach. We bridge the gap between PR and performance, ensuring that your content not only tells a great story but also drives tangible sales and leads.

Our team manages the entire native funnel - from writing compelling advertorials and designing high-CTR thumbnails to technical tracking and aggressive budget scaling.

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Advertorial & Content Creation

We write and design pre-sale pages and articles that educate the user and drive high conversion rates.

ContentAdvertorials

Advanced Funnel Tracking

Flawless setup of tracking pixels to measure exactly which publishers and articles drive actual revenue.

TrackingROI

Relentless A/B Testing

Continuous testing of thumbnails, headlines, and content angles to achieve the lowest possible acquisition costs.

A/B TestingCTR

Global Market Expansion

Proven experience launching and scaling native campaigns across international news networks and multiple languages.

Global ScaleLocalization

Cross-Channel Integration

We use native advertising to feed highly qualified audiences into your Meta and Google remarketing funnels.

Media MixRemarketing

Senior-Led Management

Your budget is handled directly by experienced media buyers who know how to optimize native algorithms for profit.

Senior-LedExpertise

Brands That
Trust Us

Client Testimonials

James Purnell

CEO at Hunter & Companion GmbH

Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.

Avi Levy

CEO – Gambit Insurance

Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.

Daniel Agmon

Producer, Writer, PR

Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.

Stefan Bielau

Managing Director

Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!

Dikla Versano

Founder – Clinical Trial Phase

Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.

Stuart Shaul

VP of Growth Marketing – Gigsky

Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.

Ron Angle

CMO – Centarix

Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.

FAQ

Frequently asked questions.

Strategy, content funnels, tracking, and pricing - the questions we get most from brands before launching on Taboola and Outbrain.

Google Ads captures users actively searching for a solution. Native Ads (Taboola/Outbrain) reach users in discovery mode while they are reading the news, creating demand before a search even happens.

Yes. Sending native traffic to a standard homepage usually fails. We build "advertorials" - informative articles that educate the user about the problem and position your product as the solution before they click through to buy.

Both platforms operate similarly but have exclusive contracts with different premium publishers. We typically test both to see which network delivers the best Cost Per Acquisition (CPA) for your specific audience.

No. While excellent for B2C, native ads are highly effective for B2B lead generation when promoting whitepapers, industry reports, or webinar registrations to professionals reading business news.

You can, but native algorithms require aggressive optimization. Without knowing how to cut underperforming publishers and scale the right content, budgets are quickly consumed by low-quality traffic.

We specialize in campaigns starting at $10,000+ monthly ad spend. This budget is necessary to run statistically significant tests on headlines, images, and publisher networks.

Transparent monthly management fees based on complexity and media volume. We discuss the exact model after understanding your goals and current setup.

Advanced tracking requires implementing the Taboola/Outbrain pixels on your site. We handle the entire technical setup for you to ensure perfectly accurate data and prevent tracking errors.

Native campaigns require an initial testing phase to find the winning combination of thumbnail, headline, and advertorial. It typically takes a few weeks to optimize the funnel and stabilize the Cost Per Acquisition (CPA).

You do. We request agency access to your Taboola and Outbrain accounts. The ad accounts, pixel data, and all historical performance remain 100% yours.

Ready to Scale Your Brand with Native Ads?

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