MMP SETUP & DATA AUDIT
A misconfigured MMP is useless and wastes your user acquisition budget. We set up, connect, and audit your MMP so it accurately tracks every install, event, and subscription across all ad platforms.
Broken attribution means your budget goes to the wrong campaigns. We configure or fix your MMP setup so ad algorithms get the right signals, and you get numbers you can confidently base decisions on.
Whether you are starting fresh, switching providers, or investigating numbers that do not add up, we know how to address those issues.
We help you select the right partner (AppsFlyer, Adjust, Branch) and fully configure your account and attribution windows.
We design the event structure around revenue and retention, providing clear developer documentation so every event fires accurately.
We connect postbacks and cost data for Meta, Google, and Apple Search Ads, testing the setup before any budget is spent.
We configure SKAdNetwork, AdAttributionKit, and ATT prompts, mapping conversion values to get maximum signals from iOS campaigns.
We integrate tools like RevenueCat with your MMP so trials, renewals, and in-app purchases are credited to the correct campaigns.
We are able to consult or hands-on manage your app campaigns to achieve maximum users and revenue from your campaigns.
We build a complete measurement ecosystem - from MMP selection and setup, through main channel integrations and SKAN settings, to affiliate networks and web-to-app tracking.
We use our experience to build a clean and accurate data infrastructure.
We review your existing data structure, integration points, exactly where events are firing from, and which media sources are receiving them.
We define the event schema, conversion values, attribution windows, and the network connections each channel requires.
We configure the MMP account, guide your developers through the SDK implementation, and link your ad platforms and subscription tools.
We verify the data with a small budget first, checking every event and postback to ensure the numbers match the stores and ad dashboards perfectly.
Once the baseline is fully verified, we increase the scale of your campaigns and make any necessary adjustments to the tracking setup.
App environments change constantly. We monitor discrepancies and update configurations when iOS or Android introduces new privacy rules.
Most tracking setups are done by technical integrators. We approach attribution from a media buying perspective.
We are campaign managers and app data experts who know how to bridge the technical gap between developers and marketers, building a precise tracking system that feeds your campaigns correctly.
We are not tied to a single MMP. We recommend the platform that fits your specific needs. If a migration is required, we guide the transition to ensure your new setup is clean, filtering out any tools or platforms that pollute your data.
As experts in iOS measurement, we make your system 100% compliant with iOS and SKAN. We build a setup that extracts the maximum possible data to overcome privacy limitations as much as possible.
Installs are just the beginning. We connect subscription revenue from RevenueCat, in-app purchases, and affiliate tracking so a single source of truth feeds all your marketing channels.
Choose the setup tier that matches your current user acquisition scale.
James Purnell
CEO at Hunter & Companion GmbH
Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.
Avi Levy
CEO – Gambit Insurance
Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.
Daniel Agmon
Producer, Writer, PR
Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.
Stefan Bielau
Managing Director
Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!
Stuart Shaul
VP of Growth Marketing – Gigsky
Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.
Dikla Versano
Founder – Clinical Trial Phase
Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.
Ron Angle
CMO – Centarix
Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.
MMP selection, audits, SKAdNetwork, and migrations - the questions we get most from app teams about measurement.
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