SNAPCHAT ADS AGENCY

Win over the next generation.

Performance-driven Snapchat campaigns combining immersive vertical video, advanced tracking, and precise targeting to drive sales and app installs.

What We Do Book a Call

Built for businesses investing $10K+
in monthly media - scaled up to $4M+/month

Website Clicks

045%

Website Conversions

035%

THE BASICS

What is Snapchat Ads?

Snapchat is a camera-first platform where younger demographics - specifically Gen Z and Millennials - spend their time communicating visually with close friends.

It offers a highly engaged, unduplicated audience. Many daily Snapchat users cannot be reached on traditional advertising platforms like Facebook or television, making it a critical channel for audience expansion.

Advertising on Snapchat requires a native approach. Success depends on fast-paced vertical videos, user-generated content (UGC), and interactive formats that feel like a natural part of the user's organic experience.

Sponsored Snap Ad shown in a vertical Spotlight feed

Where Your Ads Appear Across Snapchat:

Snap AdsFull-screen vertical video ads appearing seamlessly between user stories and premium publisher content.

Story AdsDiscoverable branded tiles in the Discover section that lead users into a curated collection of your ad snaps.

Collection AdsE-commerce focused formats featuring a primary video with a scrollable product catalog below for instant shopping.

AR LensesInteractive augmented reality experiences that users can play with, share with friends, and use to virtually try on products.

CAMPAIGN TYPES

Snapchat Advertising Services

Sales & Ecommerce Campaigns

Driving direct purchases using Collection Ads, dynamic product catalogs, and high-intent targeting.

Mobile App Campaigns

Acquiring new users and driving high-value app installs for iOS and Android applications.

Lead Generation

Capturing potential customer details natively with fast-loading lead forms that pre-fill user information.

Remarketing Campaigns

Re-engaging users who visited your website, abandoned their carts, or interacted with your previous ads.

Analytics & Integration

Implementing the Snap Pixel and Conversions API (CAPI) for accurate tracking and revenue measurement.

Video & AR Production

Designing platform-native vertical videos, UGC, and interactive AR lenses engineered to convert.

ADVANTAGES

Advantages of Advertising on Snapchat

Unduplicated Audience: Reach a massive segment of young adults and teens who do not actively use other major social networks.

Lower Advertising Costs: Benefit from highly cost-effective inventory and lower CPMs compared to more saturated advertising platforms.

High Engagement Rates: The full-screen, sound-on environment forces higher attention rates than passive feed scrolling.

Immersive Commerce: Drive brand interaction and product try-ons through cutting-edge augmented reality (AR) lenses.

Seamless E-commerce Integration: Sync product feeds directly into the platform for dynamic, frictionless shopping experiences.

Advanced Optimization: Utilize Snapchat's machine learning to bid aggressively for actual purchases, app installs, and specific in-app events.

COST

What Does Snapchat Advertising Cost?

Snapchat operates on an auction-based model, charging per 1,000 impressions (CPM). It is widely known across the industry for offering some of the most cost-effective traffic in the digital advertising space.

Cost Per Mille (CPM): Often significantly lower than Meta or LinkedIn, allowing brands to reach a broader audience for the same budget.

Cost Per Swipe Up (CPSU): The platform's equivalent to Cost Per Click (CPC). This cost is highly dependent on the strength of the first 3 seconds of your video hook.

Cost Per Acquisition (CPA): The ultimate measure of success, kept efficient through aggressive creative testing and proper pixel optimization.

While Snapchat traffic is affordable, profitability requires a highly optimized funnel. Snapchat users have short attention spans, meaning your creative must capture attention instantly, and your landing page must load fast to convert "swipe ups" into actual revenue.

FACTORS AFFECTING COST

Video hook and swipe-up engagement rate

Target audience age and geographic location

Landing page loading speed and conversion rate

WHY PUBLICO

Why choose PUBLICO as your Snapchat Ads agency

We bring 15+ years of digital advertising experience, helping brands tap into Snapchat's unique ecosystem with a strict, uncompromising focus on performance and ROI.

We do not just repurpose old ads from other platforms. Our creative team designs Snapchat-first vertical videos and UGC that respect the platform's fast-paced culture and drive users to act.

Every campaign decision is rooted in clean data. We implement robust tracking infrastructure to ensure every dollar spent is measured against real business outcomes, not just views.

Book a Call

PUBLICO team reviewing a Snapchat Ads account together

Snap-Native Creative

We produce fast, engaging vertical videos designed specifically for the swipe-up generation.

Vertical VideoUGC

Advanced Tracking Setup

Flawless implementation of the Snap Pixel and Conversions API (CAPI) for precise measurement.

Snap PixelCAPI

E-commerce Scaling

Deep expertise in Collection Ads and dynamic product feeds for direct-to-consumer (DTC) brands.

DTCE-commerce

App Growth Experts

Driving high-LTV user acquisition for mobile apps using advanced bidding strategies and MMP integration.

App InstallsSKAN

Profit-Driven Management

Budgets are aggressively optimized toward target Customer Acquisition Cost (CPA) and ROAS.

ROASProfit

Senior-Led Execution

Your accounts are managed directly by experienced media buyers with a proven track record of scaling budgets.

Senior-LedScale

Brands That
Trust Us

Client Testimonials

Ron Angle

CMO – Centarix

Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.

James Purnell

CEO at Hunter & Companion GmbH

Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.

Avi Levy

CEO – Gambit Insurance

Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.

Stefan Bielau

Managing Director

Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!

Dikla Versano

Founder – Clinical Trial Phase

Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.

Daniel Agmon

Producer, Writer, PR

Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.

Stuart Shaul

VP of Growth Marketing – Gigsky

Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.

FAQ

Frequently asked questions.

Audience, creatives, tracking, and pricing - the questions we get most from brands before launching on Snapchat.

While Gen Z makes up a large portion of the user base, Snapchat reaches a massive audience of Millennials (ages 25-34) who possess significant purchasing power and brand loyalty.

It is highly effective for direct-to-consumer (DTC) e-commerce, mobile apps, gaming, and lifestyle brands targeting younger and highly engaged demographics.

Yes. Repurposing polished TV commercials or square Facebook ads rarely works. Snapchat requires raw, fast-paced, vertical video (9:16) with sound on to feel native to the platform.

You need a Snapchat Ads Manager account and a Public Profile. We highly recommend contacting us before launching to ensure your tracking and product catalogs are configured correctly from day one.

Both focus on vertical video, but Snapchat offers a more personal, conversational environment between close friends, whereas TikTok is built around public viral discovery. Snapchat often provides highly competitive CPMs and unique ad formats like AR lenses.

We specialize in campaigns starting at $10,000+ monthly ad spend. This allows the platform's algorithm to gather enough conversion data to optimize for actual purchases and installs.

For e-commerce, we implement the Snap Pixel and Conversions API (CAPI) directly on your website. For mobile apps, we connect your campaigns to your Mobile Measurement Partner (MMP) to ensure accurate attribution.

We offer flexible setups. Our team can produce Snapchat-native UGC and videos in-house, or we can partner closely with your internal design team, providing them with precise, data-backed briefs.

Transparent monthly management fees based on complexity and media volume. We discuss the exact model after understanding your goals and current setup.

You do. We request agency access to your Snapchat Ads Manager. The ad account, Pixel data, and all historical performance remain 100% yours.

Ready to Scale Your Brand with Snapchat Ads?

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