SEO & GEO AGENCY
Data-driven SEO and GEO for websites and online stores. We combine technical SEO, topic-led content, and authority building to win in search engines and AI answers, lowering your acquisition costs.
Organic Clicks
Average Position
SEO (Search Engine Optimization) is the process of improving your website's technical infrastructure and content so that search engines like Google rank it at the top of traditional organic search results.
GEO (Generative Engine Optimization) is the evolution of search. It ensures your brand is cited as a trusted source within AI-generated answers on platforms like ChatGPT, Perplexity, and Google's AI Overviews.
The difference is clear: traditional SEO optimizes for keyword rankings and link clicks, while GEO optimizes for conversational context and structured data to ensure AI models recommend your business. We manage both to secure your visibility across the entire modern search landscape.
Optimizing site architecture, mobile responsiveness, and crawlability to ensure Google indexes your site perfectly.
Structuring data and content so AI models cite your brand as an authoritative recommended source.
Identifying the exact search terms and questions your target audience asks search engines and AI platforms.
Developing authoritative articles, guides, and landing pages that satisfy user intent and convert traffic.
Acquiring high-quality backlinks from reputable websites to increase your overall domain authority.
Optimizing your Google Business Profile and local citations to dominate geographic search results.
Future-Proof Visibility: Capture audiences whether they are typing keywords into Google or asking complex questions to ChatGPT.
Sustainable Traffic: Build an ongoing stream of highly qualified visitors without paying for every single click.
High Buyer Intent: Reach users at the exact moment they are actively researching and comparing your specific solutions.
Brand Credibility: Users trust websites that Google ranks organically and AI engines cite as authoritative sources.
Compounding ROI: The value of your content and technical efforts builds over time, steadily lowering your acquisition cost.
Market Dominance: Pushing competitors down the search results secures a larger share of the digital market for your business.
Organic and AI optimization is a long-term investment. Unlike media buying where you pay platforms directly for traffic, these costs are associated with the professional hours required for technical fixes, content creation, and authority building.
Local & Niche Markets: Lower competition areas require foundational technical SEO and focused local content optimization.
National & B2B Markets: Average competition demands rigorous technical maintenance, consistent content production, and strategic link building.
Highly Competitive Sectors: Finance, software, and enterprise e-commerce require aggressive, full-scale SEO/GEO strategies and premium digital PR.
SEO and GEO are not quick fixes, but they are consistently the most profitable marketing channels a business can build. Success requires patience, a commitment to quality, and a technical team that understands both Google's traditional algorithms and new AI language models.
Ensures search engines and AI bots can read your site
Matches user intent to drive qualified traffic
Signals trust so algorithms rank your pages higher
We do not use shortcuts. We build sustainable search visibility based on official platform guidelines and rigorous data analysis, ensuring your site is prepared for both traditional search and AI advancements.
Our team bridges the gap between technical development and marketing. We do not just provide a list of recommendations; we guide the implementation to ensure actual ranking improvements.
We measure success by business impact. We track organic revenue, qualified leads, and pipeline growth from all organic sources, not just vanity metrics like impressions.
Seamlessly blending traditional search optimization with modern AI visibility tactics.
Deep understanding of site architecture, JavaScript SEO, and structured data formats.
Targeting queries that drive actual revenue, not just empty traffic volume.
Clear dashboards showing exactly how organic traffic impacts your bottom line.
Producing high-quality material that answers user intent and satisfies both Google and AI models.
Your strategy is managed by veteran experts who successfully navigate continuous algorithm updates.
James Purnell
CEO at Hunter & Companion GmbH
Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.
Stefan Bielau
Managing Director
Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!
Daniel Agmon
Producer, Writer, PR
Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.
Ron Angle
CMO – Centarix
Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.
Avi Levy
CEO – Gambit Insurance
Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.
Dikla Versano
Founder – Clinical Trial Phase
Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.
Stuart Shaul
VP of Growth Marketing – Gigsky
Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.
Timelines, processes, and expectations - the questions we get most from businesses before starting an SEO and GEO project.
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