ChatGPT Ads operate on an auction model with three objectives: Views, billed by CPM (per 1,000 impressions); Clicks, billed by CPC (per click); and Conversions (oCPC), which optimizes for a conversion event and is billed per click.
Costs depend on your bid, budget, and competition for the conversations relevant to your product.
Cost Per Click (CPC): Reported starting bids for CPC campaigns are $3-$5 per click.
Cost Per Mille (CPM): Reported CPM rates started at $60 at launch and fell to as low as $25 in some cases.
Minimum Spend: The pilot required minimum commitments. Self-serve Ads Manager has no minimum commitment; the minimum daily spend is $25 per campaign.
Advertising in ChatGPT requires accurate tracking and clear user funnels. Without them, ad spend can easily be wasted. We ensure every campaign is set up to capture demand and deliver measurable return on investment.