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CHATGPT ADS AGENCY

Campaigns built for the future of search.

Contextual advertising inside ChatGPT conversations. Reach a broad audience at the moment they explore a topic related to your product or service.

Built for businesses investing $10K+
in monthly media - scaled up to $4M+/month

ChatGPT Ads campaigns managed by PUBLICO

Website Clicks

045%

Website Conversions

035%
ChatGPT Ads Manager
AppsFlyer
Adjust
Singular
Kochava
Branch
Shopify
HubSpot
Google Analytics 4
Google Tag Manager
Looker Studio
ChatGPT Ads Manager
AppsFlyer
Adjust
Singular
Kochava
Branch
Shopify
HubSpot
Google Analytics 4
Google Tag Manager
Looker Studio
ChatGPT Advertising

What is ChatGPT Ads?

ChatGPT Ads is OpenAI's ad platform. Businesses run campaigns in ChatGPT Ads Manager, and their ads appear below ChatGPT's answers when the conversation is relevant.

There are no keywords - ads are matched to the context of the conversation. They are shown to logged-in adults on the Free and Go plans, out of more than 1 billion weekly ChatGPT users.


Ads are clearly labeled, separate from the answer, and do not influence it.

Sponsored answer inside a ChatGPT conversation

How Your Brand Appears in ChatGPT:

Sponsored Placement A labeled ad with a headline, description and image, shown below a relevant ChatGPT answer.
Contextual MatchingAds are matched to the conversation using Context Hints that describe where your product is relevant.
Product FeedsConnect your catalog to show relevant products, with price, to users exploring what you sell.
CAMPAIGN TYPES

ChatGPT Advertising Services

Lead Generation

Capturing leads from users exploring topics related to your services, measured with the OpenAI Pixel and Conversions API.

Contextual Conversation Campaigns

Appearing in conversations where users explore your category, product, or service.

E-commerce & Product Feeds

Featuring your products to users exploring related purchases, using product feeds.

Reach & Awareness

CPM campaigns focused on impressions, building awareness among a broad audience.

App Campaigns

Driving downloads and in-app events for apps, with AppsFlyer and Adjust integrations.

Analytics & Attribution

Setting up the OpenAI Pixel, Conversions API, GA4, and CRM to attribute traffic, conversions, and sales from ChatGPT Ads.

ADVANTAGES

Advantages of Advertising on ChatGPT

Contextual Relevance:  our ad is matched to what the user is exploring in the conversation, not only to a single keyword.

Broad Reach: ChatGPT serves more than 1 billion weekly active users, and ads are available in 89 countries.

Clean Environment:  Your ad appears below the answer, clearly labeled, without sidebar banner clutter.

Early-Stage Channel:  ChatGPT Ads launched in February 2026, and the platform is still expanding formats, objectives and markets.

Flexible Buying:  Choose Views (CPM), Clicks (CPC) or Conversions (oCPC), with a minimum daily spend of $25 per campaign and no minimum commitment.

Measurable Results:  Pixel and Conversions API attribute purchases, leads and sign-ups to ad interactions.

COST

What Does ChatGPT Advertising Cost?

ChatGPT Ads operate on an auction model with three objectives: Views, billed by CPM (per 1,000 impressions); Clicks, billed by CPC (per click); and Conversions (oCPC), which optimizes for a conversion event and is billed per click.  Costs depend on your bid, budget, and competition for the conversations relevant to your product.

Cost Per Click (CPC): Reported starting bids for CPC campaigns are $3-$5 per click.

Cost Per Mille (CPM):  Reported CPM rates started at $60 at launch and fell to as low as $25 in some cases.

Minimum Spend:  The pilot required minimum commitments. Self-serve Ads Manager has no minimum commitment; the minimum daily spend is $25 per campaign.

Advertising in ChatGPT requires accurate tracking and clear user funnels. Without them, ad spend can easily be wasted. We ensure every campaign is set up to capture demand and deliver measurable return on investment.

FACTORS AFFECTING COST
Bid and budget settings
Competition for relevant conversation topics
Targeting scope: countries, platforms and audiences
WHY PUBLICO

Why choose PUBLICO for ChatGPT Ads

We bring over 15 years of search and performance marketing experience, staying at the forefront of AI-driven advertising and digital acquisition strategies.

We build the complete infrastructure. Beyond ad management, we set up your landing pages, OpenAI Pixel, Conversions API and GA4 tracking, so every click and conversion is measured.


We operate with total transparency. Every campaign is tracked using advanced attribution models to ensure you see clear results in qualified leads, sales, and ROAS.

Book a Call
PUBLICO team reviewing a ChatGPT Ads account together

ChatGPT Ads Expertise

Contextual targeting, CPM and CPC bidding, product feeds and campaign structure.

ChatGPT AdsCPC

Every Business Type

Campaigns for e-commerce, apps, lead generation, local services and digital products.

E-commerceLeads

Precision Attribution

Complete integration with GA4 and CRM systems to measure leads and pipeline generated from ChatGPT traffic.

GA4CRMAttribution

Profitability First

We analyze performance constantly to focus your budget on queries that drive actual revenue.

ProfitROAS

Multi-Channel Strategy

Combining ChatGPT Ads with Google Ads and Meta to cover every step of the funnel.

Google AdsMeta

Senior-Led Execution

Managed directly by experienced search strategists who specialize in high-budget growth.

Senior-LedExpertise

Brands That Trust Us

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Client Testimonials

Dikla Versano

Dikla Versano

Founder – Clinical Trial Phase

Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.

Dikla Versano company logo
Avi Levy

Avi Levy

CEO – Gambit Insurance

Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.

Avi Levy company logo
Daniel Agmon

Daniel Agmon

Producer, Writer, PR

Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.

Stuart Shaul

Stuart Shaul

VP of Growth Marketing – Gigsky

Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.

Stuart Shaul company logo
Ron Angle

Ron Angle

CMO – Centarix

Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.

Ron Angle company logo
Stefan Bielau

Stefan Bielau

Managing Director

Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!

Stefan Bielau company logo
James Purnell

James Purnell

CEO at Hunter & Companion GmbH

Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.

James Purnell company logo
FAQ

Frequently asked questions.

Strategy, tracking, targeting, and budgets - the questions we get most from brands before launching on ChatGPT.

Through ChatGPT Ads Manager or OpenAI's partners. Contact us before launching, so we can set up your account, tracking and landing pages correctly.
Any business whose product or service relates to topics people explore in ChatGPT - e-commerce, apps, local services, lead generation and digital products. Ads are not shown next to sensitive topics such as health and politics.
Google Search Ads are triggered by keywords. ChatGPT Ads are matched to the context of the conversation and appear below ChatGPT's answer.
Ads appear separately, directly below the response given by ChatGPT, and are clearly labeled as "Ad".
The platform's minimum is $25 per campaign per day. Our management service is built for businesses investing $10K+ in monthly media.
Users arrive from a conversation about a specific topic, so the landing page should continue that topic directly. We build dedicated pages with full tracking in place.
With the OpenAI Pixel and Conversions API, together with GA4 and your CRM.
We work on a renewable monthly retainer, based on the scope of activity, the services required and your monthly ad budget. After reviewing the work methods and tools that suit you, we will price an accurate and effective advertising package.
You do. The ChatGPT ad account is yours, and we only receive access to manage it. All assets are transferred to you at the end of the engagement.

Ready to Grow Your Business with ChatGPT Ads?

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