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MOBILE APP DEVELOPMENT AGENCY

iOS & Android apps built for UA, revenue, and scale.

Mobile growth experts plan your funnel, tracking, and launch strategy from day one. Then, senior engineers and UI/UX designers build your app with clean and flawless code.

Mobile app development by PUBLICO
Figma
Swift
Kotlin
React
Flutter
GitHub
Firebase
Google Play Console
AppsFlyer
Adjust
RevenueCat
Figma
Swift
Kotlin
React
Flutter
GitHub
Firebase
Google Play Console
AppsFlyer
Adjust
RevenueCat

Most apps are planned by developers. That is a mistake.

Apps that cannot turn downloads into customers fail. We build your product, tracking, and marketing funnel together before coding, making sure every install counts.

Senior Team
Experienced app marketers, product managers, engineers, and UI/UX designers.
Clean Code
Readable, documented, and fully owned by you.
Measurement-Ready
Accurate marketing tracking built in and connected to your ad channels.
Launch-Ready
Store listing, ASO, and paid plan included
What We Do

Everything between the idea and your revenue dashboard.

One unified team handles design, development, measurement, and user acquisition, ensuring nothing gets lost in translation.

iOS & Android Development

Apps built by senior engineers with clean, tested, well-structured code, using native or cross-platform technology.

UI/UX Design

Senior designers create flows, screens, and interactions that feel natural and follow each platform's guidelines.

Acquisition Funnel Design

A mobile growth marketer designs the path from first open to first purchase to turn installs into active users.

Companion Website & Landing Pages

A supporting website that promotes the app, with smart download links and mandatory legal pages.

MMP & Measurement Setup

AppsFlyer or Adjust integrated into the code and connected to your ad platforms with a clear event plan.

Store Launch & Paid Promotion

Store listings set up and optimized before launch, followed by paid campaigns that bring the first users.

TECHNOLOGY

Proven tools, chosen for your product.

We pick the technology that fits your product, your team, and your budget, and we explain the trade-offs in plain language.

iOS (Swift)
Android (Kotlin)
React Native
Flutter
Firebase
AppsFlyer
Adjust
RevenueCat
How We Work

From the first click to purchase

Structured strategy, continuous optimization, and weekly progress updates.

01 - SPEC

Product & Technical Specs

Map user flows, core features, database structure, and technical requirements before writing code.

02 - DESIGN

UI/UX Design

Design wireframes, complete UI screens, and interactive prototypes tailored to iOS and Android guidelines.

03 - BUILD

Core Development

Senior engineers build in two-week sprints with clean, documented code and weekly progress demos.

04 - TRACK

APIs & Tracking Setup

Connect APIs, in-app purchases, payment processors, and marketing attribution directly into the codebase.

05 - TEST

QA & Device Testing

Run QA, performance checks, and cross-device testing across real iPhones, iPads, and Android devices.

06 - LAUNCH

Store Approval & Release

Manage App Store and Google Play compliance, store listings, and the final production release.

Our Advantages

Why teams choose PUBLICO.

Four things that consistently set our work apart from a typical software development shop.

Designed for Acquisition, Not Just Usability

Designed for Acquisition, Not Just Usability

A usable app is not necessarily one that converts. A mobile growth specialist shapes onboarding, permission requests, paywalls, and sharing features alongside our designers, so the experience supports user acquisition and revenue from the first release.

Measurement That Holds Up on iOS

Measurement That Holds Up on iOS

iOS privacy rules limit what advertisers can see, which makes tracking mistakes expensive. We build the event structure into the code, set up the MMP and SKAdNetwork correctly, and connect every ad platform, so you can judge campaigns on real data.

Clean Code You Can Build On

Clean Code You Can Build On

Fast to build is not the same as easy to maintain. Our senior engineers write structured, tested, and documented code, review each other's work, and hand over a repository you own, so new developers can pick it up and the app can keep growing.

Build, Launch, and Grow Under One Roof

Build, Launch, and Grow Under One Roof

The people who design and code your app work directly with the people who market it. Feedback flows both ways, which means fewer surprises after launch and faster improvements once real users arrive.

Brands That Trust Us

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Client Testimonials

James Purnell

James Purnell

CEO at Hunter & Companion GmbH

Tomer has been invaluable in both his technical assistance with our MMP integration and also his set up, maintenance and refinement of our paid marketing campaigns. I would not hesitate to recommend his assistance in the future.

James Purnell company logo
Avi Levy

Avi Levy

CEO – Gambit Insurance

Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.

Avi Levy company logo
Daniel Agmon

Daniel Agmon

Producer, Writer, PR

Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.

Stefan Bielau

Stefan Bielau

Managing Director

Tomer's expertise was invaluable in completing the integration of AppsFlyer into our mobile game. Highly recommended for any AppsFlyer or mobile analytics-related projects!

Stefan Bielau company logo
Stuart Shaul

Stuart Shaul

VP of Growth Marketing – Gigsky

Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company's KPIs. Highly recommend.

Stuart Shaul company logo
Dikla Versano

Dikla Versano

Founder – Clinical Trial Phase

Tomer and the PUBLICO team has been with me since day one. Month after month, they've helped me increase sales and scale my business to enterprise level. I wouldn't be here without them. Grateful for the partnership.

Dikla Versano company logo
Ron Angle

Ron Angle

CMO – Centarix

Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.

Ron Angle company logo
FAQ

Frequently asked questions.

Cost, technology, tracking, and launch - the questions we get most from teams building their first app.

App costs and timelines depend entirely on the complexity of the features, the chosen technology, and backend requirements. We provide a clear, phased estimate after fully defining the product scope.
Native apps offer the best performance, while cross-platform frameworks like React Native or Flutter save time by sharing code across iOS and Android. We help you choose based on your specific business goals.
A Mobile Measurement Partner (MMP) is essential for tracking exactly where your app installs come from, allowing you to measure the true return on investment for your advertising campaigns.
Apple's App Tracking Transparency (ATT) limits access to user data. We integrate solutions like SKAdNetwork and configure your MMP correctly to ensure you can still measure campaign performance accurately.
A companion website provides smart download links, landing pages for web-to-app campaigns, and hosts mandatory legal and support pages required by Apple and Google.
Yes. We manage the entire submission process, including developer account setup, compliance checks, and the final review process for both Google Play and the App Store.
You do. Upon completion, we hand over the full codebase repository, design files, and administrative access, ensuring you retain 100% ownership of your intellectual property.
Absolutely. Our core expertise lies in mobile app marketing, meaning we seamlessly transition from development into running large-scale paid acquisition and ASO campaigns.
Yes. We frequently audit existing applications to restructure their codebase, fix broken tracking, and redesign the user interface to improve conversion rates.
We offer ongoing maintenance packages to ensure your app remains updated with the latest operating system changes, secure from vulnerabilities, and continuously improved.

Ready to Build Your Next App?

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