Trend 1: AI fears will turn into excitement
A Major Focus From Google Regarding The DMA Regulation Is Appropriating User Consent, As An Enabler For Google To Use The Full Set Of User Data, As Collected From Users On Websites And Apps, And Shared With Google Directly Or Via 3Rd Party Partners Such As Appsflyer.
They Have Specific Requirements For Publishers (Who Monetize Their Platforms Via Google Ads Services) And Advertisers (Using Google Ads Services To Reach Their Customers Or Acquire New Customers), As Detailed Below.
In Addition, Users Within The EEA Will Also Have The Option To Link Their Individual Google Services, I.E Youtube, Gmail, Search, And More, Or Select To Separate Them, Thus Disallowing Data To Be Shared Across The Separate Services.
Google Requirements For Publishers – Certified CMP
As A First Step, Already In Effect Since January 16, 2024, Google Required App And Web Owners Who Are Monetizing Using Google Ads Services (Admob, Adsense, Ad Manager) To Implement A Google Certified Consent Management Platform (CMP) In Order To Continue Serving Personalized Ads For EEA Users Within Their Platforms.
