Apple Search Ads
Apple Search Ads is the most direct, intent-driven advertising channel for iOS apps. It places your app in front of users searching the App Store – reaching high-intent users with strong download and monetization potential.
Unlike social platforms, Apple Search Ads is keyword-based and deeply integrated into iOS. This makes it critical for app growth, user acquisition, and revenue optimization.
At PUBLICO, we bring 15+ years of mobile marketing experience and deep expertise with Apple Search Ads, ensuring your campaigns are effective and profitable.
Moblie App Campaigns
Managing App Promotion Campaigns on Google Ads, Facebook, Instagram, Tiktok, and More.
Measurement, Analytics & Integration
Implement Accurate Tracking for Android and IOS Apps, Integration With All Business Assets and Proper Measurement for IOS SKAN
Growth Hacking
Developing Growth Strategies to Boost App User Acquisition and Maximize Profitability.
Ad Creatives And UGC
Creating High-performing Ads and Videos Optimized for App Promotion Campaigns.
App Store Optimization (ASO)
Improve App Store Ranking on Google Play and the App Store (ASO) Along With The Organic Growth of the App’s Website (SEO)
Mobile App Development
IOS and Android App Design and Development, Seamlessly Integrated With All BI, Analytics, and Advertising Platforms.
iOS Mobile Growth
Apple Search Ads is built for iOS-first growth. By optimizing campaigns around keywords, search intent, and App Store behavior, brands can acquire premium users with higher retention and lifetime value.
We continuously analyze keyword performance, user quality, and post-install behavior to refine bids and budgets. This allows us to focus spend on keywords that drive real business outcomes – not just installs.
The result is efficient user acquisition that supports long-term iOS revenue growth.
More Data Visibility on iOS
With Apple’s privacy-first ecosystem, accurate data integration is critical. We connect Apple Search Ads with MMPs to unlock deeper visibility into user behavior and performance.
This enables advanced attribution, cohort analysis, and revenue optimization across the user journey – allowing campaigns to optimize beyond installs toward retention, engagement, and monetization.
Clean data and proper attribution are the foundation of scalable iOS performance.
Global Scale
Apple Search Ads offers powerful global reach across App Store markets worldwide. Once a winning structure is found, campaigns can be expanded into new countries, languages, and regions.
We manage global expansion carefully – localizing keywords, budgets, and bids for each market while maintaining performance benchmarks and profitability.
This structured approach allows iOS apps to scale internationally with confidence and control.
Premium Service Agency
We don’t cut corners. Our goal is to build sustainable, long-term business growth based on solid infrastructure.
We accompany your company every step of the way, taking the time to deep-dive into data and build campaigns properly so you can achieve real revenue and scale.
We believe in long-term partnerships, deep understanding of your business and product, and delivering innovative solutions at every stage of your company’s growth.
Stuart Shaul
VP of Growth Marketing – Gigsky
“Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company’s KPIs. Highly recommend.”
Ron Angle
CMO – Centarix
“Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.”
Stefan Bielau
Managing Director
Tomer’s expertise was invaluable in completing the integration of Appsflyer into our mobile game.
Highly recommended for any Appsflyer or mobile analytics-related projects!
Dikla Versano
Founder – Clinical Trial Phase
“Tomer and the PUBLICO team has been with me since day one. Month after month, they’ve helped me increase sales and scale my business to enterprise level. I wouldn’t be here without them. Grateful for the partnership.”
Avi Levy
CEO – Gambit Insurance
“Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.”
Daniel Agmon
Producer, Writer, PR
“Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.”
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