Mobile App Marketing
Mobile App Marketing focuses on scaling Android and iOS apps across the full lifecycle – from installs to in-app conversions, retention, and revenue. It applies to consumer, SaaS, and gaming apps operating in competitive markets.
Unlike web marketing, app growth requires deep expertise in attribution, privacy limitations, and post-install optimization.
At PUBLICO, we bring 15+ years of experience in mobile growth, managing app campaigns across global markets while focusing on profitability and scale.
Moblie App Campaigns
Managing App Promotion Campaigns on Google Ads, Facebook, Instagram, Tiktok, and More.
Measurement, Analytics & Integration
Implement Accurate Tracking for Android and IOS Apps, Integration With All Business Assets and Proper Measurement for IOS SKAN
Growth Hacking
Developing Growth Strategies to Boost App User Acquisition and Maximize Profitability.
Ad Creatives And UGC
Creating High-performing Ads and Videos Optimized for App Promotion Campaigns.
App Store Optimization (ASO)
Improve App Store Ranking on Google Play and the App Store (ASO) Along With The Organic Growth of the App’s Website (SEO)
Mobile App Development
IOS and Android App Design and Development, Seamlessly Integrated With All BI, Analytics, and Advertising Platforms.
Measurement & Integration
Measuring mobile app performance is one of the biggest challenges in digital marketing. Privacy changes on iOS, platform restrictions, and fragmented data require advanced tracking and attribution.
We specialize in MMP integrations like AppsFlyer, ensuring clean attribution, accurate event tracking, and reliable performance data.
With expertise in iOS privacy frameworks and Android measurement, we build data foundations that enable campaigns to optimize for real business outcomes.
Mobile App Growth
True app growth goes beyond installs. We build campaigns that optimize for in-app conversions, subscriptions, and revenue – not just volume.
By feeding post-install signals to ad platforms, we enable algorithms to identify high-value users. This focuses campaigns on quality, retention, and monetization.
The result: sustainable mobile growth that supports long-term business goals, not vanity metrics.
Global Scale
Once a profitable growth model is established, global scale becomes the next challenge. Expanding app campaigns into new countries, regions, and languages requires careful planning and execution.
At PUBLICO, we manage global app expansion market by market – adjusting bids, creatives, and performance targets to local conditions while protecting overall profitability.
This structured approach enables apps to scale internationally with control, confidence, and long-term stability.
Premium Service Agency
We don’t cut corners. Our goal is to build sustainable, long-term app growth based on strong technical infrastructure and clean data.
We work closely with product, marketing, and growth teams, deep-dive into performance metrics, and build mobile app campaigns the right way – from tracking setup to global scale.
We believe in long-term partnerships, deep understanding of your app and users, and delivering innovative mobile growth solutions at every stage of your product’s lifecycle.
Stuart Shaul
VP of Growth Marketing – Gigsky
“Tomer and the PUBLICO team do excellent work managing our global performance campaigns on Google Ads and Meta. They consistently hit our company’s KPIs. Highly recommend.”
Ron Angle
CMO – Centarix
“Tomer and the PUBLICO team delivered a great website integrated seamlessly with our CRM and manage high-performance lead campaigns that help us scale our business.”
Stefan Bielau
Managing Director
Tomer’s expertise was invaluable in completing the integration of Appsflyer into our mobile game.
Highly recommended for any Appsflyer or mobile analytics-related projects!
Dikla Versano
Founder – Clinical Trial Phase
“Tomer and the PUBLICO team has been with me since day one. Month after month, they’ve helped me increase sales and scale my business to enterprise level. I wouldn’t be here without them. Grateful for the partnership.”
Avi Levy
CEO – Gambit Insurance
“Tomer and the PUBLICO team built an amazing website for us, handling every detail with care and professionalism. They help us generate high-quality leads at competitive prices, driving real growth for our company.”
Daniel Agmon
Producer, Writer, PR
“Tomer and I have been working together for several years now, running highly successful social and PR campaigns for the Israeli and global film industry. Happy to have him as my digital marketing partner.”
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