LinkedIn is the world’s leading professional network, connecting decision-makers and professionals across every industry. It offers premium ad placements across Feed, Video, Message Ads, Document Ads, and the Audience Network.
LinkedIn advertising is built for B2B – from SaaS and enterprise to professional services and recruitment. Success requires precise targeting, clear messaging, and understanding the B2B buyer journey.
At PUBLICO, we bring 15+ years of paid media experience to help B2B brands turn LinkedIn into a predictable channel for leads, pipeline growth, and brand authority.